Infographic: What (and Who) Influences Women to Consider New Products

Nielsen found they're looking for proven value

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According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced through recommendations of friends and family.

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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.