According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced through recommendations of friends and family. Media that may sway women’s minds include billboards (27%) or social networks (22%).
But advertising is still falling flat with women.
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