Infographic: How to Make a Mobile Ad That Consumers Won't Hate

Brands get credit for shorter spots

Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and Magna Global, there are certain mobile ad formats that tend to be more favorable than others.

Click for more from this issue

This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.