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Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014.
Fashion and apparel is the most common category—or, as Mavrck explains, commands the highest percentage of “influencer voice”—at 36 percent of all influencers, led by watch company Daniel Wellington. Food and beverage (25 percent, Chobani) and beauty (23 percent, Pantene) follow in second and third, respectively. However,
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