Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing

78% of fashion companies are implementing the tactic

Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014.

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This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.