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Black Lives Matter went from a social movement to a business mandate in 2020. Protests that began over police shootings escalated into every industry reflecting on how they’ve been, at best, complacent—and at worst, complicit—in systemic racism.
Part of dismantling that system is changing the stories being told about the Black community, shifting away from ones centered on stereotypes and violence. And that’s exactly what’s happened in the past year, according to search data from Getty Images, which supplies photographs and graphics to publishers, agencies and a range of other professional clients.
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