Data Points

Infographic: Same-Sex Marriage Supporters Want Brands to Take a Stand

And 21% think representation in media is stereotypical

lgbtq-supporters-content-2019 — 68% of survey respondents agreed that technology has increased their involvement with political and social concerns.Getty Images

February 4, 2019

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As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and marketing services company Mindshare in partnership with software provider Lightspeed.