Infographic: Same-Sex Marriage Supporters Want Brands to Take a Stand

And 21% think representation in media is stereotypical

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and marketing services company Mindshare in partnership with software provider Lightspeed.

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This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.