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As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize.
For example, in America, only 14% of retail spend goes to apparel and footwear, compared with 32% in Asia.
“Asian apparel and footwear retailers spend a higher share of budgets on the intent-based segment than other regions as they try to reach consumers who are more brand loyal, well researched and ready to buy this holiday season,” said Elissa Reiling, vp of marketing, Eyeota.
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