Infographic Overload?

Viewed by some as the scourge of the Web, a well-executed infographic can effectively tell a marketer's story

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The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and bloggers have had enough.

The Atlantic senior editor Megan McArdle published an article in December decrying what she called “the infographic plague”—and the phrase may stick. Her big complaint: Most infographics are created by “Internet marketers who don’t care whether the information in their graphics is right just so long as you link.”



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