Infographic Overload?

Viewed by some as the scourge of the Web, a well-executed infographic can effectively tell a marketer's story

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and bloggers have had enough.

The Atlantic senior editor Megan McArdle published an article in December decrying what she called “the infographic plague”—and the phrase may stick. Her big complaint: Most infographics are created by “Internet marketers who don’t care whether the information in their graphics is right just so long as you link.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in