Infographic: Over Two-Thirds of Marketers Have Influencer Experience

Meanwhile, less than half have used TV advertising

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A few years ago, influencers may have seemed like they’d just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers, according to new research from IZEA’s 2018 U.S. State of the Creator Economy Study.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 26, 2018, issue of Adweek magazine. Click here to subscribe.