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Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral advertising glory.
The chart, from Unruly Media, tracks online ads from official Olympic sponsors, and illustrates—through animated running avatars—which brands are generating the most social-media buzz. The more shares a sponsor's videos earn across Facebook, Twitter and the blogosphere, the faster its avatar runs toward the finish line.