Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations
But 30.4% don't trust them
But nearly 30.4% of American consumers say they don't trust them.
Carlos Monteiro
Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? New research from Toluna suggests they should.
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This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.
