Infographic: Most Millennial Women Value Entrepreneurship, but They Also Prioritize Family

83% want to own their own business, while 55% work on a 'side hustle'

Advertising needs to address millennial women as the CEOs of their own lives. Getty Images/iStock Photo
Headshot of Emma Bazilian

Whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace.

“Women can put family and company culture first but still manage to save more, and do more, with the money they are given,” explained Jaclyn Johnson, CEO of online career advice platform Create & Cultivate, which teamed up with marketing research agency Buzz MG to survey more than 400 millennial females about their jobs, finances and social habits.

One of the study’s biggest take-aways was the fact that 83 percent of women said they want to own their own businesses. As a result, “the tone of advertising needs to be overhauled,” Johnson said. “It went from women as homemakers, to women as corporate success stories, to women now being the CEO of their own lives and businesses.”

This story first appeared in the June 5, 2017, issue of Adweek magazine. Click here to subscribe.

@adweekemma Emma Bazilian is Adweek's features editor.