Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

Marketers can learn a lot from a simple game of ‘would you rather’

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A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users around the globe, teamed up with research firm GfK to create a simple “would you rather” questionnaire meant to determine what millennials (defined as ages 18-34) value in their lives, careers, politics, technology and more.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.