Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

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With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted demo. When product-discovery platform Influenster surveyed 6,000 millennials to get insights into their plans this year, it found that nearly the entire group plans to do at least some shopping at the annual kickoff of the holiday retail season. So marketers can rest assured they're speaking to an engaged audience.

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