Infographic: It's Time to Rethink Baby Boomers

As the silver tsunami crests, marketers must learn how to speak to a more active and tech-savvy cohort

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.