Infographic: It's Not Just Millennials Who Are Glued to Their Phones

From Gen Z to the silent generation

As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows that millennials and Gen Zers aren’t the only ones glued to their phones—almost half of seniors have a smartphone, and 38 percent have a mobile phone that’s not a smartphone.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.