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It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience is still king. This is all according to a study led by research firm Audience Audit and co-authored by Jay Baer and Daniel Lemin of Convince & Convert.
Consumers consider personal experience to be the most valued source of information, followed by brands they’re familiar with and recommendations from loved ones.
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