Infographic: If Your Pride Marketing Plan Is a Rainbow Flag, Think Again

Consumers are done with performative allyship and are demanding brands take action

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Every June, the world gets a little more colorful. But if turning your brand’s logo into a rainbow flag is your Pride Month strategy, head back to the drawing board.

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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.