Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Every June, the world gets a little more colorful. But if turning your brand’s logo into a rainbow flag is your Pride Month strategy, head back to the drawing board.
Younger people in particular are over the rainbow, according to social listening insights from AI-powered data platform Influential. Across Facebook, Instagram, Twitter, YouTube, TikTok, blogs and forums, just 14% of Gen Z looked favorably on rainbow flag campaigns, with support highest among baby boomers (42%).
And while corporate contributions to LGBTQ+ groups were much more appreciated—with millennials approving the most (73%)—the LGBTQ+ community and their allies are also looking at who is taking action on the issues they care about most.
In 2021, trans rights and same-sex marriage topped the social conversation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in