Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consumers across all age groups strongly prefer email over any other marketing medium, and they consider irrelevance and oversaturation to be the two worst elements of bad marketing messaging. Those are two of the key findings from Toluna and Movable Ink’s new research analyzing the effectiveness of marketing messages by age group.
“While shoppers are attracted to discounts, this research indicates that it’s not enough to simply push out mass promotions,” said Alison Lindland, vp of strategic accounts at Movable Ink.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in