Infographic: How to Cater Your Marketing Messages to Your Consumers

Most across all age groups vastly prefer email over any other medium

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Consumers across all age groups strongly prefer email over any other marketing medium, and they consider irrelevance and oversaturation to be the two worst elements of bad marketing messaging. Those are two of the key findings from Toluna and Movable Ink’s new research analyzing the effectiveness of marketing messages by age group.

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.