Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention

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When it comes to foot traffic, brands have always had to take inclement weather into account. But with weather getting more extreme as the climate steadily changes, stores need to be more prepared than ever for fluctuations. New research from location intelligence platform Ubimo shows how rain, snow and freezing temperatures impact business.

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This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.