Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

Reaching the ‘omnishopper’ takes a cross-channel marketing strategy

A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.

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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.