Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

And what they’re buying as investments

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Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.

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