Infographic: An Inside Look at How Marketers Use Influencers

'Working with creators will only become more important for brands'

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More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months.

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This story first appeared in the Aug. 8, 2022, issue of Adweek magazine. Click here to subscribe.