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Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared with less than 10 percent who say the same of social media and in-store shopping.
“For millennials, last-minute shopping is a thing of the past,” said Rob McLoughlin, vp, PopSugar Insights.
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