Infographic: How Brands Can Target Millennial Women During the Holidays

From friends and family to online shopping

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Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared with less than 10 percent who say the same of social media and in-store shopping.

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This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.