Infographic: How Brands Can Make Fans of Music Festivalgoers

Data shows the coveted Gen Z and millennial demos are listening for longer than you think 

43% of younger festivalgoers decide their meals the day of the event, and 56% roam the grounds with no objective. Nathalie Lees

A music festival may last only a few days, but the brand potential of live music events begins long before the first band takes the stage and ends long after the last one has left. On average, Gen Z and millennial live music attendees purchase their tickets four to six months in advance, and 59% of them say the experience will be with them for a lifetime, according to new data from Live Nation’s Fan Journey Study. And this makes them prime targets for marketers. 

This story first appeared in the Nov. 4, 2019, issue of Brandweek.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.