Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

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Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a study exploring customers' perceptions. "In today's marketplace, consumers are more actively engaged than ever in choosing what foods to buy and what brands to buy them from," said Alan Moskowitz, director at C Space. "Given the speed that information travels, brand trust can increase or erode very quickly in consumers' minds.

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