Infographic: How Brand Mascot Recognition Has Changed Over Time

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers

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While some brand mascots feel timeless, many can’t weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline.

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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.

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