Infographic: How Ads, Packaging and Smartphones Affect What Shoppers Buy at the Supermarket

Survey helps brand marketers decode the path to purchase

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As anyone who has ever walked into a supermarket to buy a gallon of milk and left with a cart full of impulse purchases knows all too well, grocery shopping can be a complicated process. To help brand marketers decode consumers’ path to purchase, Food Network Magazine partnered with research firm Open Mind Strategy to survey nearly 2,000 people (half of which were magazine subscribers) about their grocery shopping experiences, behaviors and attitudes.

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This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.