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For many, the arrival of fall means two things: good TV and the onslaught of moralizing complaints from your great aunt that the Christmas season comes earlier and earlier each year.
The truth is that more than a third of consumers begin shopping for Christmas at least nine months before the stockings are hung. The majority, however, start as soon as the leaves change.
Global marketing company Epsilon conducted a consumer holiday shopping survey in June and uncovered ways marketers can capitalize on shoppers' behaviors.