Infographic: Here Are the Types of Ads Super Bowl LI Viewers Are Most Looking Forward to

'King of Beers' still reigns supreme

While it’s impossible to know just which of Super Bowl LI’s advertisers will score the biggest touchdown with consumers, the prediction game is getting a little easier thanks to new survey from data company Fluent, which asked likely viewers what they’re most looking forward to seeing (and how they’ll be watching it).

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This story first appeared in the January 30, 2017, issue of Adweek magazine. Click here to subscribe.