Infographic: Has Mar Tech Paid Off for Marketers?

Potential for cost savings and efficiency are big draws

Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and integrate new technologies. More than half feel “overwhelmed” by the sheer amount of mar-tech data they’re now confronted with, according to Accenture Research.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.