Infographic: Consumers Want to See More Brands in the Esports Realm

Not enough ad spend is being funneled into the category

the word esports on a gray background with little symbols floating around it
Gen Z and millennial consumers would love to see more brands authentically relating to them in esports. Carlos Monteiro

While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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