Infographic: Consumers Want to See More Brands in the Esports Realm

Not enough ad spend is being funneled into the category

While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials.

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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.