While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials.
Click for more from this issue
This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
