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While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials.
Over a span of 12 months, Mediahub surveyed 4,500 Americans between 13 and 65 about gaming and esports using a proprietary tool that shows insights on how consumers spend their time and money.