Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands

58.7% say visuals are most impactful kind of brand engagement

There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Maybe that’s because brands have been laying it on a little too heavy; the latest data suggests brands should go back to the basics. Consumers say the most impactful kind of engagement by far is basic visuals like high-quality imagery and video (58.7%), compared with interactive tech like VR and AR (16.7%) or conversational tech like chatbots and forums (12.1%).

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.