Infographic: Consumers Aren’t Sure They Want Brands to Get Political

Nearly half can’t say whether they’d switch over opposing views

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With the divisive nature of politics today and what promises to be a bitterly contentious presidential election just around the corner, the pressure on brands to decide whether to weigh in on the issues that matter to consumers will only intensify.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.