Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Audio elements like dialogue spoken in their native languages can more effectively engage this demographic

Asian-American consumers want to hear their languages spoken and see media that actually represents them. Carlos Monteiro

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there for brands to get involved and target these listeners.

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.