Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Audio elements like dialogue spoken in their native languages can more effectively engage this demographic

Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there for brands to get involved and target these listeners.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.