Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound

More consumers are venturing out for in-store shopping

chart showing retail sales
Stores that specialize in candies and chocolates saw day-over-day spikes beginning in the last week of March. Carlos Monteiro

As vaccines become more widely available across the U.S., people are testing the limits of what they’re comfortable with when it comes to activities they once took for granted. A retail rebound in March shows that people are venturing out for in-store shopping, which is especially convenient for stores that are counting on Mother’s Day to drive in-store sales this month.

This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.