Infographic: an Inside Look at Lifewtr’s Recycling Process

The steps: recycle, reduce and reuse

Lifewtr will no longer use virgin plastic in its bottles. Illustration: Carlos Monteiro
Headshot of Ko Im

In the age of sustainability messaging, more companies are cognizant about reducing their carbon footprint. By the end of this year, PepsiCo says its premium water brand Lifewtr will no longer use virgin plastic in its bottles. The conversion to 100% recycled PET (rPET), or recycled polyethylene terephthalate, means plastic bottles don’t become waste. It’s a multistep process: recycle, reduce and reuse.

PepsiCo says the conversion will eliminate more than 8,000 metric tons from production and 10,000 metric tons of greenhouse gas emissions every year (according to the EPA, that equates to almost 25 million miles driven by an average car). In the first year, that’s an estimated 140 million Lifewtr bottles to become 100% rPET. These changes are part of PepsiCo’s larger goal to make 100% of its packaging recyclable, compostable or biodegradable by 2025 and to use 25% recycled plastic content in all plastic packaging.

“Changing the way society makes, uses and disposes of packaging is a complex challenge,” said Burgess Davis, vp, global sustainable plastics, PepsiCo. “Lifewtr moving to 100% rPET bottles in 2020 is an important step in this journey and builds on other progress we’re making around the world.”

 

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This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.