Infogrames in Play

Gaming com pany Infogrames has begun contacting New England-area agencies as it prepares to shift its account from the West, sources said.

The account has been handled by DDB, Los Angeles, for a year.

While sources have put the budget in the $20 million range, the New York-based com pany spent slightly more than half that amount last year, according to Competitive Media Reporting.

Infogrames executives did not return calls by press time last week. DDB president Rick Carpenter declined comment.

The shop has handled creative and media duties, as well as sales promotions, events, direct marketing and online marketing through its Tribal DDB affiliate, which is located in Los Angeles.