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Over the past decade, influencer marketing has burgeoned into a major force, elevating people across the globe to tastemaker for the masses. Influencers have become celebrities—and in some cases, so have their children, the child stars of the digital age, who appear in the content their parents produce on Instagram, including in sponsored posts.
Part of what makes influencers so, well, influential, is that they feel more like friends than distant celebrities. For influencers, showcasing their personal lives is a key aspect of building that sort of relationship with their followers.
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