Over the past decade, influencer marketing has burgeoned into a major force, elevating people across the globe to tastemaker for the masses. Influencers have become celebrities—and in some cases, so have their children, the child stars of the digital age, who appear in the content their parents produce on Instagram, including in sponsored posts.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.