Influencers Created a World Where Normal People With Large Followings Can Hold Sway

Influence wasn’t always quantifiable. Sure, celebrities and models could sell magazines, and there’s no question that Oscar-winning actors, superhuman athletes, chart-topping musicians and globally known politicians can convince people how to think (or to buy certain products). But the idea of influence as a measurable metric is a newer phenomenon, one predicated by normal people with large social followings putting content on the internet.