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How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand’s DNA.
Conor Begley, co-founder and president of Tribe Dynamics, and Brit McCorquodale, EVP of revenue, joined Adweek’s Social Media Week LA to outline the strategies billion-dollar brands use to dominate the conversation on social media and what your brand can learn from these best-in-class brands.
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