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Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them.
Making the cut are Crispin, Porter + Bogusky, Bartle Bogle Hegarty, Goodby, Silverstein & Partners and Anomaly, sources said.
Late last month the luxury brand met with more than a half-dozen agency semifinalists. Others included M&C Saatchi, FCB and Havas Worldwide, which pitched with sister shop Arnold.
Infiniti, which spends $450 million globally on media spending, expects to complete its search in August.
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