To Infinity And Beyond

To call London ad superstar Trevor Beattie a space cadet wouldn’t be far off. Beattie has signed up (and sent in $210,000) to be on the first flight of Richard Branson’s Virgin Galactic space shuttle, unveiled Sept. 27.

Branson has partnered with Microsoft co-founder Paul Allen’s Mojave Aerospace Ventures and with Burt Rutan, who designed SpaceShipOne, to create a commercial ship that will take people on two-hour trips into space. “When he announced he was going to do it, I put in a call and said, ‘Sign me up!’ ” says Beattie, 41, chairman and creative director of TBWA\London, which will also handle ads for Virgin Galactic.