Infiniti’s Campaign Used Continuous Dialogue Ads to Keep the Conversation Going

Not only is it engaging, but it provides real-time metrics

Interior of Infiniti QX50 with hand pressing a button on the touch screen dashboard
Advances in audio advertising technologies have now enabled a new customer engagement opportunity via the surfacing of continuous dialogue advertising. Infiniti

The ability for brands to speak with customers as individuals and address their needs within the context of their own unique customer journeys remains one of the universal acmes of marketing. If a recent voice dialogue Infiniti campaign is any indication, it’s the emerging era of voice that just might provide a shortcut to speeding up many of these individualized ongoing customer relationships.

Olga Simanova is an ATL coordinator at Infiniti.