Infiniti Launches Ad Campaign for I35

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LOS ANGELES–Nissan North America’s luxury division, Infiniti, on Monday, launched a campaign for its new I35 luxury sedan.

Created by TBWA\Chiat\Day in Playa del Rey, Calif., the campaign includes broadcast, print and outdoor ads. While the budget was undisclosed, sources estimate spending at approximately $20 million.

Ads attempt to highlight improvements in the car’s performance, luxury and technology.

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