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LOS ANGELES Three industry leaders examined the state of the industry and predicted “What’s Next” for the advertising business in a panel discussion here on Wednesday that concluded Adweek‘s Creative Conference: Mashup 2007.
Aimee Reker, svp, global director of search at IPG’s McCann Worldgroup, Lori Schwartz, svp, director of IPG’s Emerging Media Lab and Greg Andersen, head of engagement planning at Publicis Groupe-backed Bartle Bogle Hegarty, discussed trends with Adweek creative editor Eleftheria Parpis.
Panelists cited several new interactive technologies that present “exciting opportunities” for marketers, despite potential privacy and intrusion issues.
Andersen
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