Industry Insiders Question the Effectiveness of France's New Environmental Car Advertising Rules

While auto brands have accepted the government's instructions, some wonder if they go far enough

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France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness.

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